What exactly is the reality of doing business in Africa? Is the business environment filled with only crisis and conflicts or are there possibilities that could get even bigger with the rate of urbanisation, rising incomes and increasingly better governance practices on the continent? That is, is the glass-half-full or half-empty?
In the book, Africa’s Business Revolution, coauthored by McKinsey partners Acha Leke, Georges Desvaux and McKinsey alumnus Mutsa Chironga, there’s deliberate advocacy for the need to start seeing Africa with a new pair of eyes – to see a half-full glass.
In an interview with Mckinsey Quarterly, they questioned the negative sentiments, answered some of the lingering questions at the lips of skeptical business leaders considering geauxmaids.com as an investment destination and gave some strategies for achieving growth in a continent that has its own fair share of political and business risks.